Graphic Design Sources Kenneth J. Hiebert, Armin Hofmann
- Price: £27.00
- Add to Basket
- Publication date:
- 12 Mar 1998
- 224 pages: 279 x 203 x 17mm
- 440 b&w illustrations, 240 colour plates
In this book, a graphic designer and teacher addresses students, educators, computer graphics users, practising designers and others seeking to understand the principles and process of good design. Kenneth J. Hiebert extends the approach he used in his previous book, "Graphic Design Processes", showing how inventive graphic design arises from diverse stimulus sources. Interweaving theory and concrete, creative activity, he demonstrates the integration of such stimuli as nature, music, personal experience, statistical data, vernacular expression and architecture in well-designed work. With explanations and hundreds of illustrations, Hiebert discusses and demonstrates the process of design creation: first finding more universal and latent beginning points inherent in sources, then engaging in a thought process that leads to interpretive results. He explains how to use the computer as an enabling tool while avoiding the cliche forms of obvious computer-generated design. When designers understand how to meld form, technique and communication, Hiebert says, design becomes a personal process, independent of sytlistic trends.