If modernism began in the magazines, as Robert Scholes and Clifford Wulfman argue, then the study of modern culture should begin with these publications. Scholes and Wulfman's radically inclusive approach not only considers the 'little' modernist magazines alongside the 'big' or mass magazines often dismissed as antithetical to modernism's elite culture, but also insists that scholars must investigate their contents as a whole - from poetry to advertising - to appreciate their full significance. The book's appendix also reprints a previously uncollected critique of popular British magazines from 1917 and 1918 by Ezra Pound.

Robert Scholes is Research Professor of Modern Culture and Media, Brown University. He is the author of numerous books, including The Crafty Reader, The Rise and Fall of English, and Parodoxy of Modernism. Clifford Wulfman is Coordinator of Library Digital Initiatives at Princeton University and technical director of the Modernist Journals Project.

"Having recently woken up the editor of a literary magazine, I found myself riveted by this book. . . . I suspect even nonprofessionals will enjoy Pound's original articles, which Scholes and Wulfman reprint in their entirety--and will be charmed by the author's unabashed pleasure in old ephemera. . . . It is a melancholy truth that most ads age better than most poems. Scholes and Wulfman embrace that truth without holding it against either kind of communication. They don't make us choose between loving the moderns and understanding how they paid the bills."--Lorin Stein, "Harpers"--Lorin Stein "Harpers "