What Really Matters Service, Leadership, People, and Values John Pepper

Publication date:
11 May 2007
288 pages: 234 x 156 x 27mm
Illustrations, ports

Buy this eBook

Yale eBooks are available in a variety of formats, including Kindle, ePub and ePDF. You can purchase this title from a number of online retailers (see below).

The fundamental question in business and in personal life is the same: what really matters? In this book, one of America's most widely admired business leaders distills a lifetime of experience, including failures as well as successes, to reveal his answers. John Pepper, president, CEO, and chairman of Proctor & Gamble for a combined 16 years, underscores the importance of continuous change, innovation, and renewal as prerequisites for growth and sound leadership. In "What Really Matters", he suggests that a preparedness to alter perspective, rethink assumptions, or change course is central not only to understanding customer needs and keeping costs under control but also to developing talent, organizing global businesses, and supporting communities. While he discusses specific business tactics, he notes that they all centre on fundamental tenets: listen to and respect the customer, engender personal accountability and passionate ownership, encourage diversity, and create a vibrant, trusting institution that incorporates employees and their families. In his own years as an executive, Pepper has demonstrated that a profitable business can create and sustain a culture that shapes, and is shaped by, ethical behaviour. His profoundly important advice and counsel belong in the lexicon and practice of every leader.

John Pepper is chief executive officer of the National Underground Railroad Freedom Center. Previously, he served as vice president of finance and administration at Yale University and in various executive positions at Procter & Gamble, including chairman of the board and chief executive officer.

"John Pepper's What Really Matters may been written for a Procter and Gamble audience, but it should be read by other companies and business school, as well as those in government. Not only was John Pepper an extraordinarily creative CEO at P&G, but he also has an unusual ability to communicate what I call 'character-based leadership.'"-David M. Abshire, President and CEO, the Center for the Study of the Presidency -- David M. Abshire (12/27/2006)