Words Are Weapons Inside ISIS’s Rhetoric of Terror Philippe-Joseph Salazar, Dorna Khazeni

Publication date:
29 Oct 2017
Yale University Press
248 pages: 210 x 140mm

ISIS wages war not only on the battlefield but also online and in the media. Through a close examination of the words and images ISIS uses, with particular attention to the “digital caliphate” on the web, Philippe-Joseph Salazar theorizes an aesthetic of ISIS and its self-presentation. As a philosopher and historian of ideas, well versed in both the Western and the Islamic traditions, Salazar posits an interpretation of Islam that places speech—the profession of faith—at the center of devotion and argues that evocation of the simple yet profound utterance of faith is what gives power to the rhetoric that ISIS and others employ. At the same time, Salazar contends that Western discourse has undergone a “rhetorical disarmament.” To win the fight against ISIS and Islamic extremism, Western democracies, their media, politicians, and counterterrorism agencies must consider radically changing their approach to Islamic extremism.

Philippe-Joseph Salazar is Distinguished Professor of Rhetoric in the Faculty of Law at the University of Cape Town and past Director in Rhetoric and Democracy at the Collège International de Philosophie in Paris. Dorna Khazeni was a finalist for the PEN USA Translation Award.

"Salazar’s tour de force transports us inside a radically novel and exotic rhetorical universe that defies established notions of statehood, power, politics, and war. His erudite and sobering analysis delivers at once a warning of an impending storm and a blistering indictment of Western ineptitude in the face of political warfare that presents a major challenge to both our values and the world as we know it."—Cezar M. Ornatowski, San Diego State University

"Words Are Weapons is an exemplar of rhetoric’s power to capture minds and incapacitate civilization. Its many-layered analysis of ISIS’s thuggish rhetoric offers no paeans to Western reason as its antidote. Instead, it explores the full palate of the Caliphate’s rhetorical power to mobilize an aesthetic of populist virility and strength that promises conquest of moral injustice committed by apostates against Islam. At a time when there is blowback to calling out nasty rhetoric for what it is, Salazar’s expose of Western failure to match ISIS’s appeal offers a cautionary tale for the consequences of mincing words."--Gerard A. Hauser, Arts & Sciences Professor Emeritus of Distinction, University of Colorado Boulder

"Words Are Weapons illuminates the Caliphate’s rhetorical power, showing us Westerners all the ways we do not understand, let alone appreciate, the persuasive oratory of jihadism. We fail to understand the logical-rhetorical-poetic continuum of spoken power, the singular focus on obedience, and the analogical reasoning that leads to deadly judgment. Philippe-Joseph Salazar brilliantly explicates the deeply religious roots of the Islamic state and why worldly Westerners are the targets of terrorism. He then moves into cogent directives for how we might best confront, even overpower, the Caliphate. A significant work of rhetorical scholarship, Words Are Weapons is highly readable and well timed."–Cheryl Glenn, University Distinguished Professor, Penn State University

“Salazar declares that the liberal democracies must admit to how their discursive habits are liabilities in the global struggle with radical Islam. Even so, instead of the usual clichés about civilization and barbarism, he argues for understanding. Instead of a rhetoric of crisis management, he offers a style of writing that prompts more questions than answers, and replaces certitude with discernment.”—Robert Hariman, Northwestern University

"Salazar' s book is unique in its careful grasp of extreme Islamic propaganda as a global rhetoric of multiprongued reach, and it helps to understand how the electronic age may well be our own ethical undoing in the face of new totalitarianisms."--Barbara Cassin

"A much-needed, profoundly original examination of the language and media use of the Caliphate [in which] key concepts from rhetorical studies and argumentation are present and put to good use."--Edward Schiappa, John E. Burchard Professor of Humanities, Massachusetts Institute of Technology