Supermarket USA Food and Power in the Cold War Farms Race Shane Hamilton

Format:
Hardback
Publication date:
13 Nov 2018
ISBN:
9780300232691
Imprint:
Yale University Press
Dimensions:
288 pages: 210 x 140 x 24mm
Illustrations:
12 b-w illus.

Supermarkets were invented in the United States, and from the 1940s on they made their way around the world, often explicitly to carry American‑style economic culture with them. This innovative history tells us how supermarkets were used as anticommunist weapons during the Cold War, and how that has shaped our current food system.
 
The widespread appeal of supermarkets as weapons of free enterprise contributed to a “farms race” between the United States and the Soviet Union, as the superpowers vied to show that their contrasting approaches to food production and distribution were best suited to an abundant future. In the aftermath of the Cold War, U.S. food power was transformed into a global system of market power, laying the groundwork for the emergence of our contemporary world, in which transnational supermarkets operate as powerful institutions in a global food economy.

Shane Hamilton is a senior lecturer in International Business and Strategy at the University of York, and the author of Trucking Country: The Road to America’s Wal‑Mart Economy