Green to Gold How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build a Competitive Advantage Daniel C. Esty, Andrew S. Winston

Publication date:
31 Oct 2006
224 pages: 242 x 165 x 30mm


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This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, "Green to Gold" demonstrates how corporations create value by building environmental thinking into their overall business strategies. Daniel Esty and Andrew Winston provide clear 'how to' advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success - establishing an eco-advantage in the marketplace. "Green to Gold" is written for executives at all levels and businesses of all kinds. It guides the business leader through pollution and natural resource management issues and the growing pressure from outside stakeholders to strive for 'sustainability'. While highlighting successful strategies, Esty and Winston also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution - not legalisms, platitudes, and abstractions - Esty and Winston present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth.

Daniel C. Esty is Hillhouse Professor of Environmental Law and Policy at Yale University with appointments in the Environment and Law Schools. He is also a former top official with the U.S. Environmental Protection Agency and has advised companies across the world on corporate environmental strategy. He lives in New Haven, CT. Andrew Winston is director of the Corporate Environmental Strategy Project at Yale's School of Environmental Studies. He has advised companies on corporate strategy while at Boston Consulting Group and held management positions in strategy and marketing at leading media companies such as Time Warner and Viacom. He lives in New York City.

'A manual on how to turn your company into an eco-success, catching the current wave of consumer and government interest in saving the world from environmental catastrophe.' - Fiona Harvey, Financial Times