"Managing for Stakeholders: Survival, Reputation, and Success", the culmination of twenty years of research and testing, makes a major new contribution to management thinking and practice. Current ways of thinking about business and stakeholder management usually ask the Value Allocation Question: how should we distribute the burdens and benefits among stakeholders? However, "Managing for Stakeholders" helps leaders develop a mindset that instead asks the Value Creation Question: how can we create as much value as possible for all of our stakeholders? Business is about how customers, suppliers, employees, financiers (stockholders, bondholders, banks, etc.), communities, the media, and managers interact and create value. World-renowned management scholar Edward Freeman and his co-authors outline ten concrete principles and seven practical techniques for managing stakeholder relationships in order to ensure a firm's survival, reputation, and success. "Managing for Stakeholders" is a revolutionary book that will change not only how managers do business but also how they recognize and evaluate business opportunities that would otherwise be invisible.

R. Edward Freeman is Elis and Signe Olsson Professor of Business Administration and director, Olsson Center for Applied Ethics, Darden School of Business, University of Virginia. He is the author or editor of ten books on business ethics, environmental management, and strategic management. Jeffrey S. Harrison is W. David Robbins Chair in Strategic Management, University of Richmond. Andrew C. Wicks is associate professor and co-chair, Olsson Center for Applied Ethics, Darden School of Business, University of Virginia.

"Given the discussions that currently engage the market as to a US shareholder orientation versus a continental stakeholder focus, Freeman et al put forth a simple framework for stakeholder management and give a good argument for how ethical leadership is needed for the more complex times approaching us."-Jeffrey J. Diermeier, President & Chief Executive Officer, CFA Institute -- Jeffrey J. Diermeier