"Unique, well-curated brain food for readers intrigued with the human psyche and how it can be recorded, indexed, and cross-referenced."—Kirkus Reviews
"Humane, hilarious, and smart . . . The book shows that, although some things are forgotten because they are unimportant, others lose importance because they are forgotten."—Science
"Lemov, a professor of the History of Science at Harvard, recollects with flair, affection and dazzling detail, a post World War II project to do away with mornings after like this one: those episodes of mourning that follow some lost telling of some last secret of some human heart. . . . Riveting."—New Republic
"A compelling account."—Wall Street Journal
"Lemov’s contribution informs our understanding not only of how psychological research is managed but also of our own daily contributions, voluntary and otherwise, to a 'forever' database already being probed in increasingly intimate fashion."—Psychology Today
