Nudge Improving Decisions About Health, Wealth, and Happiness Richard H. Thaler, Cass R. Sunstein

Publication date:
08 Apr 2008
Yale University Press
304 pages: 235 x 156 x 27mm
16 b-w illus.
Sales territories:

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A New York Times bestseller with more than 1.5 million copies sold

Named a Best Book of the Year by the Economist and the Financial Times

“An essential read . . . loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use.”—John F. Wasik, Boston Globe
“Save the planet, save yourself. Do-gooders, policymakers, this one's for you.”—Newsweek
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. Nobel laureate Richard Thaler and legal scholar and bestselling author Cass Sunstein explain in this important exploration of choice architecture that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

In Nudge, Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.

Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Graduate School of Business.  His latest book is Misbehaving:  The Making of Behavioral Economics.  Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School and most recently the author of Impeachment:  A Citizen’s Guide.

'There are superb insights in Nudge ... [it] applies behavioural economics - a field in which Mr Thaler is a pioneer - to government and business leadership.' -Christopher Caldwell, Financial Times

'Nudging is the new politics.' -Bryan Appleyard, Sunday Times

'The nudge agenda is starting to creep into Tory policy ... By seizing on Nudge over the past few weeks - the Tory party has rather effectively projected itself as being the one with all the fresh ideas.' -Aditya Chakrabortty, The Guardian

'An engaging new book.' -Catherine Bennett, The Observer

'The newest craze is 'nudge' ... Human actions are too mysterious and unpredictable to be liable to quanitfication and modelling ... 'Nudge' steers, but does not order or plan.' -Simon Jenkins, The Guardian

'Essential summer reading for the political classes.' -Jonathan Oliver and Isabel Oakeshott, Sunday Times

'Authors Richard Thaler and Cass Sunstein have used their academic expertise in economics, law and behavioural science to pen Nudge, a book that shows how circumventing routine biases to make impartial, considered decisions can herald significant differences.' -Esquire

'Thaler and Sunstein are to be commended not merely for an engaging and innovative book, but also for adding nudges to the toolkit of policy makers.' -Joel Anderson, Economics and Philosophy (26)

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