Japan Fashion Now Valerie Steele, Patricia Mears, Yuniya Kawamura, Hiroshi Narumi

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Format:: Paperback
Publication date:: 22 Oct 2010
ISBN:: 9780300167276
Imprint:: Yale University Press
Dimensions:: 240 pages: 305 x 241mm
Illustrations:: 120 color illus.
Sales territories:: World

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Scholars have long acknowledged the significance of the Japanese 'fashion revolution' of the 1980s, when avant-garde designers Issey Miyake, Yohji Yamamoto, and Rei Kawakubo of Comme des Garcons introduced a radically new conception of fashion. But what has happened in the years since then?

Lavishly illustrated, Japan Fashion Now is the first book to explore how Japanese fashion has evolved in recent years. During this time, Japanese pop culture has swept the world, as young people everywhere read manga, watch anime, and play video games. Japan has had a profound impact on global culture, often via new media. With essays by Valerie Steele ("Is Japan Still the Future?"), Patricia Mears ("Fashion Revolution"), Hiroshi Narumi ("Japanese Street Style"), and Yuniya Kawamura ("Japanese Fashion Subcultures"), "Japan Fashion Now" will explore how the world of fashion has been transformed by contemporary Japanese visual culture.

Valerie Steele is chief curator and director of The Museum at the Fashion Institute of Technology. Patricia Mears is deputy director of The Museum at FIT. Yuniya Kawamura is associate professor of sociology at FIT. Hiroshi Narumi is associate professor at the Kyoto University of Art and Design.

"Much more than a straightforward ''look book, '' this work features four well-integrated academic essays. Together they provide insights into fashion subcultures and successfully argue that Japan remains a significant player in the world of cutting-edge fashion design."—C. Donaldson, Choice

"This is a detailed and densely informative book; its breadth is ambitious with an interesting combination of theoretical approaches."—Zelina Garland, Costume