"The Rise of Everyday Design" by Monica Penick

The Rise of Everyday Design The Arts and Crafts Movement in Britain and America Monica Penick, Christopher Long, Eric Anderson, Samuel Dodd, Carma Gorman, Willa Granger, Thomas A. Guiler, Rebecca J. Keyel, Anna Nau

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Format:: Hardback
Publication date:: 19 Feb 2019
ISBN:: 9780300234985
Imprint:: Yale University Press
Dimensions:: 256 pages: 279 x 229mm
Illustrations:: 210 color illus.

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In its spread from Britain to the United States, the Arts and Crafts Movement evolved from its roots in individual craftsmanship to a mainstream trend increasingly adapted for mass production by American retailers. Inspired by John Ruskin in Britain in the 1840s in response to what he saw as the corrosive forces of industrialization, the movement was profoundly transformed as its tenets of simple design, honest use of materials, and social value of handmade goods were widely adopted and commodified by companies like Sears, Roebuck and Co.

The movement grew popular in early 20th-century America, where it was stripped of its reformist ideals by large-scale manufacturing and merchandising through department stores and mail-order catalogues. This beautiful book is illustrated with stunning furniture and designs by William Morris, Gustav Stickley, and Elbert Hubbard’s Roycroft community, among many others, along with such ephemera as the catalogues, sales brochures, and magazine spreads that generated popular interest. This perspective offers a new understanding of the Arts and Crafts idea, its geographical reach, and its translation into everyday design.

Monica Penick is associate professor in the Department of Design at the University of Texas at Austin’s School of Design and Creative Technologies. Christopher Long is professor and chair of history and theory at the University of Texas at Austin’s School of Architecture.