Nudge The Final Edition Richard H. Thaler, Cass R. Sunstein

Publication date:
24 Aug 2021
Yale University Press
384 pages: 216 x 140mm
8 b-w illus.
Sales territories:

An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives

"A fully revised version of the 2008 bestseller about making decisions. . . . Thaler and Sunstein deliver a spirited argument to enable well-informed people to overcome various biases. . . . Students of design, politics, economics, and many other fields will delight in these provocative discussions."—Kirkus Reviews

Since the original publication of Nudge more than a decade ago, the word “nudge” has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.
Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as the explosion of new research in numerous academic disciplines. It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances that we don’t want and keep us from getting what we do want)—all while honoring one of the cardinal rules of nudging: make it fun!

Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, is the Charles Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of  Business. Cass R. Sunstein, winner of the Holberg Prize, is the Robert Walmsley University Professor at Harvard University.

“Amusing, enlightening and approachable...The hugely influential Nudge is essential reading. It shows you the template of technocracy.”—Alexander Adams, The Critic

“Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise.”―Daniel Kahneman, #1 New York Times bestselling author of Thinking, Fast and Slow

Nudge should be required reading for anyone who aspires to run a country, lead a company, raise a child, or make a choice. It’s the gold standard for using behavioral science to guide decisions and policies, and the new edition is even better than the original.”―Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife

Nudge has changed the way we think about both business’s and society’s biggest problems. The Final Edition is full of new insights and well worth reading.”―Eric Schmidt, former CEO of Google

“We used the core principles of Nudge when designing our protocols for resuming play during the pandemic. This new edition provides a refreshed set of practical concepts and strategies to influence decision-making for good.”―Adam Silver, NBA Commissioner

“If you’ve read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read.”―Robert Cialdini, New York Times bestselling author of Influence