Principles of General Management The Art and Science of Getting Results Across Organizational Boundaries John L. Colley, Jacqueline L. Doyle, Robert D. Hardie, George W. Logan, Wallace Stettinius

Publication date:
28 Jun 2007
Yale University Press
488 pages: 235 x 156 x 33mm
79 b-w illus.
Sales territories:


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An up-to-date and comprehensive guide to the responsibilities of the general manager and the capabilities and tactics for meeting them

Stop! If you have been looking for the one resource for managing a business of any size, this is it. Based on the extensive business experience of five experts, this authoritative guide provides an in-depth look at what every leader must know about managing across departments, functions, divisions, or companies. Drawing on decades of combined experience, John Colley and colleagues detail the wide range of skills, tools, and conceptual understanding as well as the qualities of leadership that a successful general manager must acquire. In an era of specialization and specialists, the authors return due focus to the generalist. No other book so passionately and thoroughly examines the roles and responsibilities of the general manager and the full scope of this distinct, pressure-filled occupation. The authors explore the quantitative and qualitative aspects of the job and discuss how the skilled manager moves an organization from abstract goals to definitive action. For every profit center or plant manager, function head, division president, or CEO, this book is indispensable reading.

John L. Colley, Jr., is Almand R. Coleman Professor of Business Administration, Jacqueline L. Doyle is visiting assistant professor, Robert D. Hardie is adjunct assistant professor, George W. Logan is visiting lecturer, and Wallace Stettinius is visiting lecturer, all at the Darden Graduate School of Business Administration, University of Virginia.

"This book explains many of the principles of being a general manager that I had the privilege of learning from John Colley and his colleagues during my MBA experience at Darden. The authors have a deep and long standing commitment to excellence in teaching general management skills and this dedication is quite evident in their new book."—Steve Reinemund, Chairman and CEO, PepsiCo Inc.

"Today, as in the past, successful businesses depend on visionary leaders and REAL general managers. There are many inspiring books about leadership. At last, here is an enlightening encapsulation of principles for today's General Manager, principles we should practice but often overlook."—Patricia Robinson, Former President and General Manager, Mead School and Office Products

“Every successful CEO realizes intuitively that business is part science and part art. However, rarely do business books make this case. Principles of General Management explains to aspiring business leaders the 'big picture' aspects of the art and science of managing a business enterprise. I congratulate the authors for this important work.”—Bill Crutchfield, Founder & CEO, Crutchfield Corporation

"Finally—a toolbox for today’s general manager. This new book underscores the roles and responsibilities of the General Manager in a sensible way, providing insight into what constitutes and distinguishes leadership and management, and how the two must be balanced to achieve sustainable results."—William Hawkins, President and COO, Medtronic, Inc.

“As I look back on my business career, I attribute much of my success to the knowledge of practical general management skills and their application that I gained from the teachings of John Colley and the rest of the outstanding faculty at the Darden School.”—William (Bill) Utt, President and CEO, KBR, Inc.

“John Colley and his co-authors have done a great service for all aspiring business leaders. They have taken up the essential challenges facing leaders today and offered wisdom, wisdom earned from experience and presented with memorable clarity.”—David Webb, Co-Founder, SFW Capital Partners and former Vice Chairman of Investment Banking, Merrill Lynch & Co.