"The University in a Corporate Culture" by Eric Gould

The University in a Corporate Culture Eric Gould

Publication date:
15 Jul 2014
Yale University Press
272 pages: 210 x 140mm
Sales territories:


Over the past century, higher education in the United States has developed an increasingly powerful corporate ethos, as institutions compete for students, faculty, and funding. This book examines how the liberal democratic principles driving higher education often conflict with market pressures to credential students and offer knowledge that has a clear exchange value. Eric Gould, who has been both academician and college administrator, argues that the failure to structure the curriculum so that it integrates responsible social idealism and humanism with economic and cultural needs constitutes the moral crisis of the university.

Gould analyzes the economics and politics of higher education, showing how student consumerism, culture wars, faculty alienation, trustee activism, and a split between the concepts of “culture” and “society” have all resulted from the unholy alliance between pragmatism, corporatism, and liberalism in higher education. He asserts that what is needed is a general education for undergraduates that promotes the ability to critique power relations (including those within higher education) so that students can understand how social forces—and their embodiment of ideas, ideologies, and claims for truth—shape contemporary public philosophy.

Eric Gould is professor of English at the University of Denver.

Winner of the 2003 Frandson Book Award sponsored by the University Continuing Education Association

“This well-written, well-documented book is a subtle account of the complex problems of the university.”—David Labaree, author of How to Succeed in School Without Really Learning